It's like, 'Wait a minute, are you, wait, is that Jimothy?' The inside story of how the viral raccoon climbed inside Roku City
THE SO WHAT
A meme raccoon making it into Roku’s default screensaver is another data point that UGC and internet culture are now formal inputs into product surfaces. For consumer brands, the lesson is simple: treat viral IP as a distribution channel and co-creation opportunity, not just a social media moment.
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