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Tech & Innovation·June 26, 2026·1 min read

It's your last chance to save on Lego Star Wars sets this Prime Day, including R2-D2, C-3PO, and Chopper

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Consumer IP-driven merch surges like Lego Star Wars on Prime Day are a reminder that physical fandom still monetizes better and more predictably than most digital experiments. For product teams, licensed hardware and collectibles remain a durable complement to software-only plays.