ITV sells its broadcasting arm to Comcast’s Sky for up to £1.6bn
THE SO WHAT
ITV exiting broadcasting for up to £1.6B and becoming a pure production business concentrates UK distribution power in Sky’s hands while freeing ITV to sell content everywhere. If you’re a content or ad buyer, plan for Sky to have more leverage on reach pricing, and for ITV to be more flexible on co-productions and rights structures.
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