I've been keen on this compact camera since its launch and it's 42% off ahead of Prime Day — time to snap it up
THE SO WHAT
Deep discounting on capable full-frame cameras ahead of Prime Day is another data point that dedicated imaging hardware is being pulled into the same promo cycle as commodity electronics. If your product depends on prosumer hardware adoption—cameras, sensors, rigs—assume pricing power is weak and differentiation has to come from software and ecosystem.
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