I've gone hands on with Adobe Premiere's new free Android app — here’s what it’s like to use, and why 'free' comes with a catch
THE SO WHAT
A free Premiere-branded Android editor is less about mobile video UX and more about pulling creators into Adobe’s funnel where upsells and lock-in live. If your product touches creators, expect acquisition costs to rise as incumbents use “free” mobile tools as the new top-of-funnel.
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