
I've started grading iPhone 17 Pro Max footage like cinema camera footage, and ProRes RAW is why
THE SO WHAT
If creators are grading iPhone 17 Pro Max ProRes RAW in DaVinci Resolve like cinema footage, the phone has crossed from capture device to primary camera for many shoots. Media and app teams should assume a growing share of ‘pro’ content will originate on phones and tune workflows, storage, and tooling accordingly.
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