I've watched The Grand Tour's return to Prime Video and although I miss Clarkson, May and Hammond, you can't deny the charm of our new trio — especially Francis Bourgeois
THE SO WHAT
Amazon refreshing a flagship show with a new trio is another data point that IP continuity can matter more than individual talent. If you’re building media franchises, invest in formats and worlds you can re-cast over time instead of single-person brands.
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