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Tech & Innovation·July 18, 2026·1 min read

Jensen Huang’s leather jacket sold for $960,000 at Sotheby’s, 96 times its retail price

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When a CEO’s jacket clears $960,000 at auction, the cult around AI hardware leadership has turned into a luxury asset class. Expect more executive-persona-driven branding and collectibles around key tech figures as companies lean into founder mythology as a moat.