Jim Lanzone on Yahoo’s plan to fix AI search with more links to publishers
THE SO WHAT
Owning email and calendar gives Yahoo a privileged context surface for agentic products—if they can route users back into publisher inventory instead of trapping them in an answer box, they may become a friendlier AI channel for media than generic search. If you’re a publisher or commerce brand, treat Yahoo’s upcoming agents as a distinct distribution experiment, not just another SEO tweak.
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