John Ternus tells WIRED Apple won’t ship AI for AI’s sake
THE SO WHAT
Apple is doubling down on invisible AI — value framed as experience, not features. If you sell AI explicitly, expect customers to benchmark you against this ‘it just works’ standard on latency, reliability, and UX polish.
READ THE SOURCE
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Applied AIMeta’s Muse Could Upend All Kinds of Businesses. It Hasn’t Yet
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