KPMG pulled its AI report after UBS, the NHS, and others said its claims about them were made up
THE SO WHAT
A pulled KPMG report over fabricated AI case studies is a warning shot—AI transformation narratives are outpacing verifiable deployments. When you see big ROI claims, demand named systems, workflows, and metrics, and hold your own teams to the same evidentiary bar before using them in board decks or press.
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