Last Seen is the 'gripping' new thriller now streaming on Apple TV — and one star teases emotional storyline is 'heading somewhere you won't have anticipated'
THE SO WHAT
Streaming originals like “Last Seen” are now marketed on emotional twists, not just IP or stars, as platforms fight for attention minutes. For content and brand teams, the bar is shifting toward tightly engineered narrative hooks that can be sold in a sentence or a trailer cut.
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