Livestream shopping app Whatnot raised a $545M Series G led by Iconiq, Lightspeed, and Avra at a $20B valuation, up from an $11.5B valuation in October 2025
THE SO WHAT
A $545M Series G at a $20B valuation for Whatnot says live commerce is now treated as core infrastructure for consumer demand, not a side bet. Any consumer brand without a real-time, personality-driven sales channel is leaving conversion and data on the table.
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