Logitech stuck me in a room with gaming keyboards that cost hundreds of dollars, but this new budget alternative impressed me more
THE SO WHAT
When a budget peripheral impresses in a room full of halo products, it’s a reminder that the mid-market is where volume and loyalty are actually won. If you’re building hardware or prosumer tools, over-rotating on flagship specs while under-serving the $70–$100 tier is leaving share on the table.
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