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Startups & Venture·September 21, 2026·1 min read

London’s Unit1 raises £20M to take avatar concerts on tour

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£20M into touring avatar concerts says live entertainment is treating digital doubles as a parallel touring asset class, not just a one-off stunt. If you own IP or fan communities, you now have to decide whether to license likeness, build your own virtual production stack, or risk being locked out of this new touring rail.