MacBooks and iPads just got more expensive. Lock in Prime Day Apple deals before it ends.
THE SO WHAT
Apple’s announced MacBook and iPad price hikes turn Prime Day into a forward-pricing event—your device refresh budget just compressed in real terms. If you’re standardizing fleets on Apple, pull forward purchases this quarter or be ready to extend refresh cycles by 6–12 months.
READ THE SOURCE
MORE FROM THE WIRE
Tech & InnovationWhen might Supergirl be released on HBO Max?
Studios are stretching the theatrical-to-streaming window to protect box office and subscription ARPU, which complicates timing for marketing beats and tie-in campaigns. If your product or brand rides big IP releases, plan for staggered regional and windowed drops rather than a single global streaming moment.
Tech & InnovationWhy this earnings exuberance may be a problem for the stock market, according to this Wall Street veteran
When profit optimism runs ahead of macro reality, boards get pressured into over-committing on growth and buybacks at the top of the cycle. Operators should be tightening hurdle rates and scenario-testing downside, not letting short-term earnings exuberance set 2026–2027 spend and hiring plans.
Tech & InnovationMicrosoft extends Windows 10 support out of the blue — consumers now get updates for another year to October 2027
Extending Windows 10 support to October 2027 slows the forced migration to Windows 11 and, by extension, to newer AI-integrated experiences. Enterprise IT can use the extra runway to rationalize app portfolios and hardware refresh cycles instead of rushing upgrades just to stay supported.
Tech & Innovation3 of the best earbuds for travel — all rated 5-star buys by our Audio Editor
Travel earbuds are converging on near-impenetrable ANC and multi-device support, which raises the bar for any hardware or app that relies on ambient audio. If your product depends on sound from the environment — alerts, PA systems, shared experiences — assume more users simply won’t hear it.