Magic: The Gathering’s most controversial change is coming to Dungeons & Dragons — starting with its first official World of Warcraft expansion
THE SO WHAT
Bringing Magic’s Universes Beyond strategy into D&D via World of Warcraft shows how aggressively IP holders are testing cross-franchise liquidity. For game and media operators, the bar is rising: audiences are being trained to expect interoperable worlds, not siloed titles.
READ THE SOURCE
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