MapQuest refused to rename Lake Ontario to appease one person, but I still can't leave Google Maps and Apple Maps behind for this one reason
THE SO WHAT
MapQuest’s download spike shows incumbents can be challenged on UX and trust, but one missing feature can still anchor users to the duopoly. If you’re building against entrenched platforms, identify the one or two non-negotiable features that actually prevent switching — not the dozen you wish mattered.
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