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Applied AI·October 16, 2026·1 min read

Mark Wahlberg on using AI in film ‘the right way’ and being open to an AI clone carrying on his legacy

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High-profile talent openly entertaining AI clones normalizes synthetic performers as part of the business model, not a fringe experiment. Studios and producers need to lock down rights, residuals, and brand-usage terms for digital doubles before those negotiations happen one celebrity at a time.

Applied AI

As AI giants rack up potential legal liabilities of tens of billions amid safety incidents, insurers worry claims may outpace limits on existing coverage

If insurers believe AI-related claims can outrun current coverage limits, your real constraint becomes risk capital, not just compute or talent. Expect tighter exclusions, higher premiums, and more intrusive underwriting—operators need a clean risk story, logged controls, and clear incident playbooks or they will pay for the uncertainty in cash and deal friction.