McDonald's is spending $8.5 billion on restaurant refreshes and bringing diners back
THE SO WHAT
An $8.5 billion refresh framed around tech and training is a reminder that frontline automation is now a capex line item at global scale. If you run multi-site operations, your competitors are budgeting for AI-driven throughput and labor leverage over a 3–5 year horizon — not waiting for off-the-shelf tools to trickle down.
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