Medvi, glorified by the NYT as a two-employee startup with $1B+ in revenue, is a warning about how AI can be misused for shady business and marketing practices (Gary Marcus/Marcus on AI)
THE SO WHAT
AI-native businesses are now a cover story for old-school gray-zone marketing and arbitrage — the Medvi narrative shows how easy it is to launder sketchy unit economics as ‘AI magic.’ If your GTM or vendor relies on opaque AI claims instead of verifiable funnels, margins, and controls, assume the risk is reputational as much as financial.
READ THE SOURCE
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