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Startups & Venture·July 8, 2026·1 min read

Messi and Ronaldo Are Building Tech Portfolios. Mo Salah Is Playing a Different Game

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Top-tier athletes treating AI and health tech as core portfolio positions means more late-stage capital and distribution flowing into consumer-facing tech. If you’re building in these categories, celebrity equity and brand partnerships are now a mainstream capital strategy, not a side quest.