Meta expands its AI-powered "Your Algorithm" feature from Instagram to Facebook and Facebook Reels and says it is using LLMs more in its ranking systems
THE SO WHAT
Meta pushing "Your Algorithm" across Facebook while leaning harder on LLM-based ranking is a move toward user-visible controls on top of increasingly opaque systems. For brands and creators, expect more levers to tune distribution — and more volatility as ranking models iterate faster.
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