Meta launches Muse Image in Meta AI, Instagram, and WhatsApp, and previews Muse Video, the first media generation models from its Superintelligence Labs
THE SO WHAT
Muse Image and the preview of Muse Video — built by Meta’s Superintelligence Labs and wired into Meta AI, Instagram, and WhatsApp — turn Meta’s social graph into a massive synthetic media engine. If your distribution runs through Meta, assume AI-native formats and workflows will be table stakes for campaigns within 6–12 months.
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