Meta now lets AI agents handle the boring parts of WhatsApp Business setup
THE SO WHAT
Meta is turning WhatsApp Business into an agent surface — if Claude, Cursor, Codex, and ChatGPT can stand up templates, testing, and troubleshooting via the new MCP server, the friction to spin up transactional messaging flows drops sharply. If your customer comms still require manual WhatsApp configuration, assume competitors will be able to iterate campaigns and flows much faster than you within months.
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