Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps
THE SO WHAT
Hitting 10 million U.S. downloads in 40 days with better retention than rival AI companions shows that distribution plus sticky daily-use loops can still beat raw model quality. If you’re building assistants, prioritize habit-forming surfaces and integrations over chasing marginal benchmark gains.
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