Meta’s New AI Smart Glasses Drop Ray-Ban Branding and Add Kylie Jenner
THE SO WHAT
AI wearables are moving from co-branded experiments to owned consumer surfaces—Meta dropping Ray-Ban and leaning on Kylie Jenner is a bet that the glasses themselves become a mass channel, not a niche accessory. If your product depends on mobile-only engagement, start mapping what a persistent, camera-forward, assistant layer on faces does to your acquisition and retention funnels.
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