Meta's Starfire glasses with Kylie Jenner include a tiny gemstone on the lens, a metal nose pad to prevent absorbing makeup, and an AI version of Kylie's voice (Julian Chokkattu/Wired)
THE SO WHAT
An AI version of Kylie Jenner's voice baked into $399 Starfire glasses shows how celebrity IP is being productized as an always-on assistant layer. If you're in consumer, expect customers — and talent — to start asking who owns and monetizes the synthetic persona that sits between them and your product.
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