Mexico-based Primero, which aims to modernize legacy software used by Latin American companies with AI, raised a $12M seed co-led by Kaszek and General Catalyst
THE SO WHAT
A $12M seed for Primero to wrap AI around Latin American legacy systems is a bet that “augment, don’t rip-and-replace” will win in emerging markets. If you sell into blue-chip enterprises with old stacks, packaging AI as a modernization layer—rather than a full rewrite—may be the faster path to budget.
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