Microsoft is testing free, ad-supported cloud gaming for Xbox Insiders, limited to one-hour sessions for the games users already own
THE SO WHAT
Ad-supported, one-hour cloud sessions for games you already own is Microsoft probing a third leg of the gaming business model—ads alongside hardware and subs. If you build in-game economies or services, assume a future where session-level ad inventory and cloud access tiers matter as much as platform fees.
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