Microsoft, Meta lost billions on VR headsets — but Snap thinks its $2,195 AR glasses will change the game as it teams up with Nvidia, Salesforce and AWS to crack the enterprise market
THE SO WHAT
Snap is explicitly repositioning AR glasses as an enterprise endpoint, leaning on Nvidia, Salesforce, and AWS plus a “Specs Intelligence” layer to justify a $2,195 price point. If you run field, training, or frontline workflows, this is a cue to re-open the AR pilot question—but anchor on software integration and support, not the hardware novelty.
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