Microsoft will straight up give you a free pair of Sony XM6 headphones right now
THE SO WHAT
Giving away $459.99 Sony XM6s with Surface hardware is a CAC move disguised as a bundle — Microsoft is paying to lock users into its device and OS ecosystem for the next refresh cycle. If you sell premium hardware without a similar attach strategy, expect margin pressure or slower velocity in back‑to‑school and holiday windows.
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