Microsoft's latest move to pay people to use Edge looks desperate — and an odd new Bing app is worrying too
THE SO WHAT
Incentivizing Edge usage and quietly pushing a Bing-defaulting app shows how valuable the default search and browser slot remains for ad and AI assistant distribution. If your product depends on search or browser integration, plan for a world where OS vendors lean harder on bundling and defaults—and where user trust can swing quickly toward less-intrusive alternatives.
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