Muse is supposed to make money when you use it to shop. What happens if you just don't shop that much?
THE SO WHAT
An agent like Muse only becomes a real business if users actually transact through it—low-intent categories and infrequent purchases cap upside. If you’re building agents, bias toward workflows where the user already spends money or time every week, not speculative “AI concierge” use cases.
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