My favorite game of 2026 so far just got a major free expansion — and you don’t even need to own the actual game to play it
THE SO WHAT
A major title pushing a free, standalone TTRPG one-shot is another data point that IP owners are using low-friction side experiences as acquisition funnels. For game and media operators, the question is no longer whether to build companion formats, but which ones actually convert to your core product.
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