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Tech & Innovation·September 16, 2026·1 min read

Mytheresa Owner Sales Rise as Ultra Wealthy Help Luxury Platform

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Mytheresa’s sales growth on the back of ultra-wealthy customers shows that at the top of the market, curated multi-brand platforms can still expand even as broader luxury softens. If you’re in discretionary e-commerce, segment your strategy—mass-market optimization and UHNW personalization are diverging games with different tech, data, and merchandising needs.