Netflix and Prime Video plot AI-driven homepages, but users say they don't want 'software to think' for them
THE SO WHAT
AI-first homepages will only work if they feel like control, not automation—"thinking for you" is already triggering pushback. If you're deploying AI in consumer UX, budget for transparency, override controls, and experiments that prove value before you let the model rearrange the front door.
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