Netflix says roughly 300 titles used generative AI this year, mostly in post-production, "to deliver higher quality output more quickly and at a lower cost"
THE SO WHAT
Three hundred AI-touched titles at Netflix means gen AI in media is already an operational norm in post, not an experiment. Studios and streamers that don’t have a clear AI pipeline for crowds, worldbuilding, and cleanup are now competing against a structurally lower cost base.
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