Netflix subscribers are furious at the platform’s latest update — now users are required to use separate email addresses for account profiles, but some think they've found a handy workaround
THE SO WHAT
Forcing separate emails per profile is another step in the march from household accounts to individualized identity and monetization. Any subscription product still anchored to a single shared login should assume similar pressure — design your account model and comms for a world where every viewer is a distinct, contactable user.
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