New Apple TV 4K brings two long-awaited upgrades —and a big price hike
THE SO WHAT
By pairing HomePod Dolby Atmos surround and a findable Siri Remote with a $299 price, Apple is betting some households will pay a premium for a tightly integrated, voice-forward living room stack. If you’re distributing content, prioritize deep integration with Apple’s ecosystem features — audio, remote, and assistant — to justify your presence on a more expensive box.
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