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Tech & Innovation·September 25, 2026·1 min read

New Clayface trailer's Batman Easter egg renews fan hopes over Caped Crusader cameo

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Clayface leaning on Batman Easter eggs shows how franchise adjacency is now a core marketing tool—even for horror-leaning DC titles. For IP holders, the game is orchestrating cross-title teases that grow universe value without cannibalizing the mainline releases.