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Tech & Innovation·October 25, 2026·1 min read

New Instagam app on Apple TV brings reels, long-form video and live shows

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Instagram on Apple TV moves vertical video and live shows onto the biggest screen in the house. If you’re a consumer brand or creator, you now have to assume your “phone-first” content will be consumed at 10 feet and design formats and calls-to-action that work from the couch.

Tech & Innovation

Sources: Apple tweaked macOS for its OLED touch MacBook Pro, due Wednesday, with a dynamic interface that adapts to whether touch or the trackpad was last used

Apple building a mode-aware macOS that shifts UI based on last input hints at a broader pattern—OS-level context about how you interact, not just what app you’re in. If you’re designing pro tools or productivity software, assume hybrid input models and start testing layouts and hit targets for both touch-first and pointer-first workflows.