No sweat: High-tech T-shirt brand Neat survives ‘Shark Tank’ and lands $400K deal with Lori Greiner
THE SO WHAT
Neat’s $400K Shark Tank deal and 20x traffic spike show that differentiated physical IP—like a patented “Sweat Maze”—still cuts through in DTC. For hardware and apparel founders, this is a reminder that media moments can be acquisition engines if your product story is crisp and ownable.
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