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Tech & Innovation·September 7, 2026·1 min read

NordVPN's new tool helps you travel on a budget — and it's free to use

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A VPN vendor launching a free travel-pricing tool is another example of security companies moving into consumer utility to deepen engagement. For B2C SaaS teams, this is a reminder that cross-category features can be a viable acquisition and retention wedge when they sit on existing infra.