Now we know which iPhone Apple really wants you to buy, and John Ternus gave us the key
THE SO WHAT
Apple telegraphing a preferred iPhone SKU at a high-visibility event is a margin and supply-chain tell—expect ecosystem features and promos to cluster around that device. If your product depends on iOS capabilities, align testing and feature bets with the model Apple is quietly pushing to scale.
READ THE SOURCE
MORE FROM THE WIRE
Tech & InnovationDesperate attempt or marketing genius? Microsoft's Project Zenith is a confusing attempt to get those who can afford an expensive PC to buy one
A Windows 11 dev configuration that assumes 64GB RAM bakes AI-era hardware expectations into the OS, not just the cloud. If your developer machines are still specced for pre-AI workloads, expect them to become the bottleneck long before your cluster does.
Tech & InnovationDiablo 5 senior game director says 'the continued passion' is the reason Diablo 2: Resurrected exists and has allowed Blizzard to look at it for modern inspiration — 'Because it exists today alongside Diablo 4, we can look at it through today's lens'
Blizzard using Diablo 2: Resurrected as a live design reference for Diablo 5 is a reminder that durable IP plus active communities are product R&D assets, not just nostalgia. If you have a legacy product with a passionate base, treat it as a testbed for mechanics and monetization, not something to sunset.
Tech & InnovationLive coverage: SpaceX to launch national security payload for the U.S. Space Force on Falcon 9 rocket from Vandenberg
National security launches are normalizing as recurring Falcon 9 work—defense payload cadence is now part of the background assumption for commercial launch planning. If your business depends on orbital capacity, treat military windows and range priority as a structural constraint, not an exception.
Tech & InnovationFedEx Freight CTO absorbs commercial role amid shakeup
Putting the CTO over commercial at FedEx Freight ties revenue directly to tech leverage—data, routing, and automation are now go-to-market levers, not back-office tools. If you’re a legacy operator, expect boards to ask why your tech leader isn’t accountable for P&L impact too.