OpenAI admits ChatGPT in Siri was ‘dramatically underperforming’
THE SO WHAT
OpenAI calling ChatGPT in Siri ‘dramatically underperforming’ and noting minimal Apple Intelligence usage is a reminder that distribution doesn’t guarantee engagement — UX and fit matter more than brand. If you’re banking on assistant integrations for growth, instrument real usage ruthlessly and be ready to rethink the interaction model, not just the model weights.
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