OpenAI debuts at Cannes Lions, pitching its new ChatGPT ad business and Codex to marketers, as it tries to build a multibillion-dollar business ahead of an IPO (Financial Times)
THE SO WHAT
OpenAI pitching a ChatGPT ad business at Cannes formalizes the assistant as an ad and commerce surface, not just a productivity tool. If you're a brand or agency, you now have to treat conversational interfaces as media channels—with budget, creative, and measurement to match.
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