OpenAI expands ChatGPT ads to 26 additional countries, taking the total to 83 countries, and says the platform's advertiser base is 100K+, up from 20K in August
THE SO WHAT
ChatGPT crossing 100K advertisers and 83 ad markets turns the assistant into a global performance channel, not just a productivity tool. If you run growth or brand, you now have to decide where “assistant inventory” sits in your media mix and how comfortable you are with model-mediated ad delivery and attribution.
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