OpenAI is testing Sponsored Agents, which let users chat with business-sponsored agents and visit advertiser websites via ChatGPT ads, with some US advertisers
THE SO WHAT
Sponsored Agents turn ChatGPT into an intent-rich ad and commerce channel—conversational flows become the new landing pages. If you run performance marketing, start testing how your funnels translate into agentic experiences before this becomes a crowded auction.
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