OpenAI launches a rival to Meta’s Muse, as the battle for AI agents kicks into high gear
THE SO WHAT
With OpenAI joining Meta and Google in shipping personal AI agents, the fight is shifting from model quality to who owns the daily interaction surface—calendar, email, shopping, travel. For SaaS and consumer apps, assume your UX will be mediated by someone else’s agent and plan for API-level relationships, not just end-user screens.
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